In a world inundated with brands, one visionary offers a more considered method to branding. GUEST Beat Baudenbacher | Principal, Chief Creative Officer at loyalkaspar⁠ HOST ⁠⁠Joel Pilger⁠⁠ | Global Consultant at ⁠RevThink⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠LinkedIn⁠⁠ NOMINATE A FABULIST Know a creative entrepreneur who should be on “the list”? ⁠⁠Nominate them⁠⁠. CREDITS Post-Production by ⁠Coupe Studios Music & Sound Design⁠ Engineered by Taylor Marvin, Alex Hawley Produced by Celia St. Amant, Eric Singer The Outsourceress: ⁠⁠Lidia Scarlat⁠⁠ Special Thanks to Multimedia Storytellers ⁠Arbo Radiko NOTES We asked Beat to share an image of an object dear to their company. Here's what we got: "So what popped into my head was the first MACINTOSH CLASSIC we got at my home in Switzerland, which opened the world of computer-generated visuals to me. We still have it at the office in NYC, but it doesn't work anymore."